Welcome to Japan
Welcome to Japan, without any of the cliches and stereotypes. The London version in an international series has been designed by Katayama Masamichi, of Wonderwall, aiming to create a view that references Japan’s deep-rooted concepts.
JAPANESE culture has always been elusive, shrouded in misconceptions and stereotypes. The phrase conjures images in the mind of iconic animations, picture-perfect scenes of Mount Fuji and the conspicuous appearance of the geisha.