Diageo chooses KI furniture to reinforce their brand positioning
Diageo, the world’s leading premium drinks company, chose KI to supply both filing and seating solutions for its new London headquarters. Specified by leading architectural practice Aukett, KI made a major contribution to the prestigious purpose built space. KI supplied 300 classic Perry chairs in addition to hundreds of units from the 800 Series storage and filing system.
- Perry stacking chairs - The Perry chair, favoured for its unique tilt action and comfort was specifically chosen for its use in a major multipurpose space frequently used for brand presentations to major buyers and shareholders.
- 800 Series Storage - KI 800 Series storage and filing system was specified throughout to modernise Diageo’s approach to information and communication. Needless to say, Aukett took advantage of KI’s straightforward colour matching programme.
What the client said
“This building is an extension of our approach to human resources - attracting the best people - while positioning our brand values at the same time. As far as I’m concerned I want nobody to leave Diageo because of poor working conditions.” David Hoy, Property Development Director, Diageo