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Sang A Choi winner of Mixology Student Furniture Designer of the Year sponsored by KI Europe

July 1, 2014

The Mixology14 Student Furniture Designer of the Year award, sponsored by KI Europe’s KICKSTART programme, has been won by Sang A Choi of Buckinghamshire New University for her innovative designs, Beehive and Pony. This award is open to any person enrolled on a recognised furniture design course in the UK.

Beehive is a chest of drawers inspired by the relationship between objects, gaps and space. The concept behind Beehive is to create shadow using minimalist lines and forms. Made out of solid oak, its black finish increases the reflection and accentuates the concept.

Pony, Sang A Choi’s second piece, uses recycled climbing rope to create a simple bar stool. The whole concept and detailing of the stool is inspired by climbing. The frame wrapped with the rope creates curves for a seating posture similar to a saddle or harness, creating a feeling of safety and comfort while seated. A re-appropriated climbers’ carabiner is used to join the ends of the ropes beneath the seat. The blue rope goes into and out of the tubes almost snake-like, emphasising the continuous language of climbing and giving the illusion of holding the whole frame together as if by magic.

Jonathan Hindle, Group Managing Director of KI in the E.M.E.A commented:
"KI are delighted to be recognising and supporting emerging talent once again through our ongoing KICKSTART programme. Never has there been a more important time to encourage design talent to work in the furniture industry."

Lynn Jones, Head of Academic Department – Furniture at Bucks New University, also added:
"Sang A is an amazing, fresh, up and coming designer, her award is really well deserved. Still only in the middle of her one year Master's degree course, she has shown exceptional design ability and creative tenacity throughout her time with us at the university. Sang A, originally from South Korea, also did her degree in Furniture: Contemporary Design. Her work is always stylish, poetic and charming, each her piece is finely thought through and carefully designed to sensitively complement and respect the interiors she designs for. Full of flair and quietly fascinating with a highly original aesthetic, and very skillfully crafted, there is a serenity and professionalism to Sang A’s work that is becoming her own unique signature."

Wesley George Cripps and Ian Reveley also from Bucks New University were shortlisted for the furniture products they have designed.

Wesley George is in his second year of a degree in BA (Hons) Furniture at Bucks New University. Through exploration and experimentation with t-section steel he devised his T-Section Chair by inventing a process of bending the steel in on itself creating a lovely unique curved profile, with a portion removed to allow it to bend. His bedside reading table is designed to be a quick depositary for eBook/iPads during a night-time reading session. The folded corner of the drawer eliminates the need to open it. The vibrant red draw front references the iconic Royal Mail post box. The styling is a considered shaker/ modernist mix.

Ian Reveley is now in his second year on the MA Art and Design Practice: Furniture Design at Bucks New University. Inspired by an international student competition set by the Belgian carpet industry, Ian designed The Serpentine Chair. Unused samples and off-cuts of carpets which would potentially end up in landfill are transformed into a functional part of a piece of furniture. Inspired by the visualisation of a sound wave formation, he created a structure which allows the carpet to be more than just a covering material. It also acts as a cushion, removing the need for any foam material. Aesthetically intriguing, it isn’t instantly recognisable as carpet. Contrasting leather is used to fasten and protect the material and add definition to the edge of the chair.

Mixology14 Sang A Choi


For further information and individual high resolution images please contact:

Cherrill Scheer & Associates
Hille House
132 St Albans Road
Watford, Herts WD24 4AE
T: 01923 242769
F: 01923 228110
E: csa@hillehouse.co.uk

July 2014

KI Europe is a provider of clean, simple and durable workplace and educational furniture, which is designed and manufactured in the UK for the UK and European Markets. KI UK is a wholly owned subsidiary of KI Inc (Krueger International) which was founded in 1941 and is one of the world’s largest independent furniture manufacturing groups employing over 3,500 people. KI produces high quality, durable furniture bringing together good design, advanced engineering and sustainable resources. KI is a recognised leader in the Business, Education, Healthcare and Government sectors. KI’s European headquarters is located at its central London Showroom and operations centre.

Please visit the KI website on www.kieurope.com or telephone 020 7404 7441 for more information.

Buckinghamshire New University has enjoyed a long and successful history since it was founded in 1893. The University offers an extensive portfolio of courses spanning the creative and cultural industries, the management and information management sectors, and the public sector. It also offers services to industry including contract research, consultancy and the opportunity to employ graduates. The University has a state-of-the-art building in High Wycombe known as the Gateway, which comprises a learning resource and technology centre, events hall, gym, sports science laboratory, dance, drama, music and video production studios, library and meeting rooms. It also offers a growing provision of student accommodation in High Wycombe; and a thriving base for nursing students and applied healthcare research in Uxbridge, West London.Its alumni include television star Noel Fielding and London 2012 Paralympic and Olympic medallists Naomi Riches and Chloe Rogers, and it has bestowed honorary degrees on well-known figures including Fern Britton, Terry Wogan and England Rugby World Cup winner Lawrence Dallaglio.Bucks New University’s Vice Chancellor, Professor Ruth Farwell, is Chair of GuildHE, which represents the heads of some of the most recently designated universities and university colleges, specialist colleges and other bodies providing higher education programmes.

Website: www.bucks.ac.uk
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